Telephone marketing system

The objective is to orient services as closely as possible to customers' needs and to offer and sell these services to customers. This can only be achieved if sales and distribution has access to all the necessary information in a suitable form. This is particularly true for telemarketing, where suitable sales pitch templates should be provided for selected sales campaigns. These templates include data about the sales campaigns, all the relevant information about the customer and any contracts that have been concluded by the customer. In order to support a systematic sales approach within the framework of campaign planning and execution, data needs to be transferred from the mainframe system to the proprietary agency management and information system and made available to the sales promotion system.