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SAP BW: Reporting: Global Competitor Database
Project duration: 9 months
Brief description
Creating a competitor database (Global Competitor Database) and developing a product hierarchy for competitor products including integration into the in-house company data model, in order to be able to analyze customer segments according to competitor and in-house products.
Supplement
The functions of the application include segmenting competitor products and analyzing customers. This can be used to derive measures for increasing sales tailored to each customer.
Subject description
The competitor product data comes from various CRM systems, in specific local forms. This regionally heterogeneous data is combined via an EAI interface (SeeBeyond), synchronized at a central location and then assigned to a global product hierarchy. This makes it possible to segment products from different manufacturers and to compare them to the company's in-house products. The core concept of the application is customized analysis and deriving sales promoting measures on the basis of the machines installed at the customer's site (in-house and third-party products).
Overview
- Industries mechanical and plant engineering
- Specialist tasks competitor analysis, Customer Relationship Management (CRM), product data management, Reporting, sales support
- DV tasks Data Warehouse
- System environment Business Intelligence
- Development/ test tools SAP BEx Analyzer, SAP Query Designer,
- Operating systems Windows Vista
- Standard software mySAP.com, SAP BI, SAP BW
Project period30.05.2007 - 29.02.2008
Contact
PTA GmbH Head Office
Weberstraße 2-4
D-68165 Mannheim
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