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Provision of a marketing automation solution for email marketing
Project duration: 1 year, 2 months
Brief description
The customer would like to offer a registration to webinars via a corresponding landing page and support the dispatch of information material after registration. In addition, leads are generated from the registrations so that they can be contacted by a sales representative. The Dynamics 365 Marketing App will be introduced to integrate web forms into the customer's CMS, generate automatic e-mails and synchronize the data with a CRM system (Dynamics 365).
Supplement
The web forms in the existing CMS are not connected to a central customer database – there is currently no central customer management system.
Subject description
In the future, customers will be able to manage their customer data in a central CRM system, record potential customers as leads and be supported in automating marketing processes.
Overview
- Industries traffic / transport / logistics
- Specialist tasks public administration
- DV tasks standard software launch
- System environment standard software: CRM systems
- Procedure model iterative procedure
- Standard software Microsoft Dynamics 365, Microsoft Dynamics 365 Marketing
Project period01.12.2018 - 31.01.2020
Contact
PTA GmbH Head Office
Weberstraße 2-4
D-68165 Mannheim
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