Monitoring and quality assurance of web tracking data

Monitoring of the tracking data is supported by a rule-based notification system, which – triggered by a Jenkins job – generates an e-mail with failed validations every day. Based on this information, a detailed analysis and communication of the problem cases takes place. For the replacement of the existing tracking solution, concepts are developed that describe how the transition phase can be carried out as smoothly as possible. In the course of this process, internal processes are also scrutinized and optimization potential is identified.