Expansion of a data-based CRM system for customer acquisition and retention measures

Furthermore, the already implemented mailing system Optimizely comes into play, as automated and manual e-mails for customer retention and reactivation can be sent via this connection. In addition to the systems already implemented, other relevant systems must also be brought together accordingly. After evaluating the existing data structure, the first step is to design an interface between the respective system to be transferred and the CRM system. The presentation in the front end must be conceptualised and taken over after successful implementation. In addition to the preparation and analysis of the data obtained through the connection about the extent and type of use of the ticketing services, these are also evaluated via the CRM system or via the evaluation tool Power BI. This enables the customer to carry out automated customer recall actions as well as effective customer loyalty measures, for example, within the framework of the company's goals.