Determining influencing factors for site optimization in logistics

The analysis examines potential influencing factors that can have an effect on specified target figures or KPIs for branch locations. Using suitable methods from the field of data science (correlation analyses, multivariate regression, significance tests etc.) and suitable GIS functions (geo-information system), the relationship between the characteristics of the branches and the specific target figures is analyzed. Combining internal company data with data from the area of consumer marketing makes it possible to analyze specific geographical and socio-demographic features. By developing recommended actions, acquisition of branch locations is optimized.