Customer segmentation for online marketing

Specific online advertisements from the advertisers are shown for each segment. The advertisers pay a fee for each showing of their advert for a segment, i.e. their target group. PTA provides support in defining the segments and in project management. The project contains evaluation and aggregation of Clickstream data from the Webshops and linking to the anonymized CRM data for segment creation as well as creating and providing training for statistical models used in predictive analyses. Big Data technologies are used in this.