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Customer analysis and evaluation
Project duration: 2 months
Brief description
Detailed design and development of an application for evaluating the customers of a chemical group. The characterization of customers is represented graphically in the form of bubble charts.
Supplement
Evaluating a customer in terms of criteria for the competitive position (X axis) and customer desirability (Y axis), such as sales, profit margin, financial reliability, planning precision and frequency of complaints. The customer criteria measured and the summarized customer evaluation for the X and Y axes are stored at various aggregation levels in an MS Access database. This data can be assessed visually by year in the form of a pivot table or in the form of a bubble chart/BCG matrix, using MS Excel.
Subject description
The method used for evaluating individual customers is a bubble chart (bubble diagram) combined with a BCG matrix (matrix from the Boston Consulting Group) on the basis of criteria for the competitive position and customer desirability.
Overview
- Industries chemical industry
- Specialist tasks customer segmentation, Marketing, sales procedure
- DV tasks customised software new development
- System environment Client/Server
- Procedure model PTA project manual
- Databases MS Access
- Operating systems Windows 2000, Windows 2003
Project period10.05.2007 - 02.07.2007
Contact
PTA GmbH Head Office
Weberstraße 2-4
D-68165 Mannheim
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