Development and implementation of new business ideas
Following the positive experience we have gained with our Digital Transformation Unit, we now want to go one step further and apply our business development to other areas. Under the leadership of Dr. Frank Gredel, we want to establish uniform methods across our locations in close coordination with all business divisions in order to ensure their strategic and operational development. The focus here is on trend and market analyses, an inward-looking analysis of our product portfolio and feasibility, as well as the coordination of measures to successfully implement established as well as untapped business areas or even completely new technologies for PTA. In the course of our activities, we want to pull together across the board and drive forward the constant development and implementation of new business ideas. In future, Dr. Frank Gredel will be available as Head of Business Development and central contact person and will actively act as a link between the individual subject areas and sales.
The starting signal was given with the Digital Transformation Unit
A few years ago, we brought the Digital Transformation Unit (DTU) to life in the company. DTU’s aim was and is to specifically develop and cover new business areas such as cloud, customer experience, big data and other topics as part of the digital transformation. A strategic approach that has paid off for all of us over the past two to three years. This is because the PTA Group has established itself as a reliable digitization partner in the market. The success and experience we have gained with our unit will ultimately lead us to analyze and evaluate other areas in close cooperation with the individual divisions in the future. The methods already developed in the DTU serve as a blueprint for this. Uniform business development enables the entire group of companies to adapt quickly and at a consistently high level to anticipated market changes or even completely new sales channels. The regular evaluation of promising subject areas and existing internal skills enables us to start assessing personnel requirements in the respective areas at an early stage and, if necessary, to provide targeted training and further education in new areas, programming languages or technologies.
Proven topics – Digital business platforms
These include, for example, the business platforms from Microsoft, SAP and Salesforce.
Microsoft with Dynamics 365, the Power Platform, Office365 and Microsoft Azure plays an important role. Albert Buck will consolidate these competencies PTA-wide. This also applies to SAP’s relatively new Customer Experience (CX) platform, for which Natalia Rain has done a lot of pioneering work, and of course also to Salesforce, which Dr. Johannes Skarka will be driving forward in the future. In future, the technologies will be established as separate subject areas in which interested and “established” colleagues can become involved.
SAP customers are facing far-reaching changes. The conversion from older SAP ERP systems to SAP S/4HANA is associated with challenges and questions that our SAP team can only overcome with appropriate preparation. And we also want to prepare ourselves for this in the best possible way and position ourselves professionally. Our new colleague Tim Lessel is responsible for this area, with the active support of Milos Petrmichl and Marc Resch.
AI and digital assistants on the rise – new topics are gradually emerging
In the course of the newly organized business development, Dr. Frank Gredel has already been active with the active support of the responsible specialist departments and has prioritized the first areas that the PTA Group intends to further develop and pursue with vigour.
AI is becoming increasingly important. We recognized this early on and are well advised to take a close look at the opportunities that this new technology opens up. In future, the PTA will be able to deal with the topic of AI independently and expand customer solutions with it.
Another promising innovation from PTA is the NEXOVI digital consulting assistant. The fully integrated, digital and flexibly scalable video consulting assistant is freely configurable and can be linked to a platform service if required. In addition to advice, an editor for video recording and various tariffs, this also includes individual processes with direct contract conclusion and automatic creation of the consultation documentation. We also want to successfully sell this jointly developed solution in the future.
It becomes particularly interesting when we combine the two topics…
