Sharing & OnDemand

The mailing system Optimizely Campaign, which has already been implemented, also comes into play, as this connection can be used to send automated and manual emails for customer retention and reactivation. In addition to the systems already implemented, the other relevant systems must also be merged accordingly. After analysing the existing data structure, the first step is to design an interface between the respective system to be transferred and the CRM system. The presentation in the front end must be conceptualised and taken over after successful implementation. In addition to processing and analysing the data obtained through the connection on the scope and type of use of the offers, this data is also evaluated via the CRM system or the Power BI evaluation tool. As a result, the customer can, for example, carry out automated customer recall campaigns and effective customer loyalty measures as part of the company's objectives.