Successful lighthouse project honored
Under the motto “Meet the Digital Leaders”, the event took place on 04. and May 05, 2022, this year’s CIO Digital Transformation Summit will take place. This year, it brought together the shapers and doers of digital transformation in a newly designed two-day virtual event, including PTA IT-Beratung and BKK Pfalz. As always, the focus was on relevant strategic topics, flanked by a large number of best practice examples, three of which were honored with an award by an independent jury. The lighthouse project of BKK Pfalz and PTA. came in second place; BKK Pfalz is the first statutory health insurance provider to successfully implement a digital and interactive video counseling assistant for complex care counseling. This was worth a Best Practice Award to the judges;
Role model for the entire industry
The jury was certain that the project presented would serve as a model for other statutory health insurance companies and awarded the two companies a place on the winners’ podium; “Our joint progressive approach, which was also the starting signal for an extraordinary partnership, has now been recognized with a prestigious award. We are proud of this and feel vindicated at the same time,” says Dr. Tim Walleyo, Managing Director of PTA IT-Beratung. “Because we have proven that consistent digitalization can be successful even in a statutory health insurance company, where numerous regulations, complex consulting issues and the highest security standards in terms of data protection are part of everyday business.”
Anna explains it – personally, tailored to your needs, even for complex questions
Against this backdrop, the two award winners confidently presented themselves as digital movers and shakers; Andreas Lenz, CEO of BKK, has always been convinced that policyholders have a high level of acceptance when it comes to digitalization: “Between 60 and 70 percent of our members tell us that they are open to proactive, digital offers. This shows us that we need to put ourselves in the shoes of these interested parties and provide them with precisely these offers on basic content and healthcare.” And this is exactly what the BKK Pfalz is now doing; For some time now, they have been using NEXOVI, the digital consulting assistant of the PTA. He supports the health insurance company and its insured persons by providing comprehensible and expert advice on all aspects of applying for long-term care services. For the personal approach via counseling assistant, BKK Pfalz uses a professional actress named Anna as a spokesperson. Anna guides all interested parties through the consultation and application process in a clear and dialog-oriented manner.
Video avatars take the customer experience to a new level
With the use of NEXOVI, BKK Pfalz no longer has fixed service times and office hours – “Instead, we are moving many questions, services and offers directly to the living room couch of our customers,” says Andreas Lenz. They therefore receive a first-class digital consulting service – 24 hours a day, seven days a week. Both the customers of BKK Pfalz and the health insurance fund itself benefit in the area of care advice. Thanks to the fully digitized end-to-end process, the susceptibility to errors is close to zero; This frees up resources, relieves customer service and saves BKK Pfalz a lot of time and therefore money.
CIO Summit delivers best practices
The digitalization of companies and markets continues to pose enormous challenges for business and IT decision-makers. More than ever, agility and speed in business processes are the most important prerequisites for being able to react to changes, crises and customer expectations. In this context, more than 120 C-level digital experts met at this year’s CIO Digital Transformation Summit to discuss how the transformation can succeed and how digital managers can set themselves on the road to success right from the start in order to quickly move from the theory of a digitalization roadmap to the implementation of the actual transformation; The event provided valuable tips on what company managers need to do in order to develop scalable and sustainable business models from successful lighthouse projects, what they can learn from successful digitalization projects and how to avoid strategic mistakes.
Read more background information on the Conception and development of the digital video counseling assistant at BKK Pfalz, find out more about NEXOVI or contact us directly:
